Sometimes you have no choice but to yell at your smart speaker from across the room. Like when your hands are full and you need Cortana to queue a playlist on Spotify. To launch the Cortana-Spotify integration, we built a campaign around the increasingly ridiculous situations where voice control is the only thing saving you. I wrote and co-creative directed a series of films that brought those moments to life on set, supported by a social rollout that extended the world across platforms.