National Donut Day comes but once a year, but I'd take a maple long john any day of the week. To celebrate the doughiest of days for Microsoft Store, we had gaming influencers burning donuts in Forza Horizon 4 while snacking on real ones. We designed a Microsoft-branded "Box o' Donuts" car and even staged competitions to see who could burn the longest donut... or burn a donut while eating one at the same time.

Roles: Copywriter, Social Copywriter