We took Smirnoff’s We Do Game Days campaign on the road during the NFL season, creating experiential pop-ups at stadium tailgates across the country. From a Touchdown Dance Zone where fans could perfect their end-zone celebrations to bedazzled coolers, the experience brought game-day energy to life. It was a chance to concept and write in the experiential space—blending my love of sports with advertising in a very real, very playful way.